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    Masana Petroleum Solutions is implementing its growth strategy while giving back to the communities in which it operates

    Mining is a key sector of the economy in South Africa, which has one of the largest mineral reserves in the world with an estimated value of between US$2.5 trillion and US$4.7 trillion. The industry, however, faces significant challenges and pressures, such as:

    • Electricity supply constraints
    • Ensuring a safe and compliant operating environment
    • Rising operating costs
    • Sustainable business plans and budgets
    • Uptime of equipment working under harsh conditions
    • The regulatory, political and legal environment
    • Volatile commodity prices and forex fluctuations
    • Social development plans for communities around mines.

    Masana Petroleum Solutions, a majority black-owned and managed petroleum products and solutions company in South Africa, is more than 58% black-owned, of which at least 26% is owned by black women, and it is continuously evolving its customer value proposition.

    BP Southern Africa (BPSA) – one of the world’s largest energy companies with more than 100 years of successful operations in Africa – is Masana’s long-term strategic partner. Its 50.5% shareholding supplements Masana’s capabilities and resources. This not only assures Masana’s clients of the highest-quality products; it also provides the security of supply, transactional integrity and reliability at every turn.

    Fuelling excellence across all sectors of the Masana business ensures good corporate governance and transparent dealings with all stakeholders. To help support mining companies with their challenges and pressures, Masana’s value proposition includes:

    • Safety on every level – be it products, deliveries or on-site services
    • Products that contain advanced technology proven to maximise process efficiency and reduce operating costs
    • Clean fuel and lubricants programme Fluid Clean, which improves equipment efficiency and component life, and reduces consumption
    • Energy Plus, a productivity and energy management solution that delivers sustainable and tangible fuel and energy savings, validated according to South African National Accreditation Standards and South African Revenue Service (SARS) requirements
    • Predictive maintenance solution Field Pro, which helps detect and forecast bearing and gear failures, reducing downtime
    • The Optival continuous improvement programme, which delivers optimum value beyond the reliable supply of quality lubricants and fuels
    • A commitment to working with clients on local enterprise development, skills development and corporate social investment in the communities where mines operate.

    Fluid Clean
    Existing quality programmes in BPSA’s manufacturing operations and on-site interventions ensure that products supplied to customers meet stipulated ISO cleanliness standards for goods in storage as well as in service. Masana, supported by BPSA, has the technical expertise and resources to help audit and establish benchmarks to improve cleanliness levels of fuels and lubricants to assist with extending component life and oil-drain intervals. Masana is also able to provide magnetic filtration technology to solve in-service, contamination-related problems.

    Energy Plus
    Through its association with Energy and Combustion Services, Masana provides highly innovative solutions to the mining and industrial sectors, ensuring customers enjoy significant fuel and energy savings, which are validated through expert measurement and verification methods certified according to South African National Standards and the International Performance and Verification Protocol certification of energy-savings projects for submission to SARS, which falls under the S12L tax incentive.

    Field Pro
    Focused on predictive maintenance, Field Pro improves downtime, reduces failure costs and assists plant managers. New technology, including sensors and cloud software, is able to detect and forecast bearing and gear failures on heavy equipment, often identifying potential bearing failures 12 to 18 months ahead of required repairs. A cloud-based smartphone app digitalises lubrication/machine checklists and performance ratings, resulting in improved consistency and efficiency as well as reliable data for analytics.

    Masana’s continuous improvement guarantee through Optival concerns delivering optimum value beyond the reliable supply of quality lubricants and fuels. Its team of lubricant service engineers have deep industry knowledge. Coupled with innovative technology and process rigour – including an ISO-certified and patented process – this helps Masana identify and deliver greater efficiencies to clients’ businesses, immediately and in the long term. Through Optival, Masana has delivered at least 80 signed-off business cases, or ZAR200 million in tangible savings for its mining customers in South Africa.

    From the beginning, Masana has invested in the communities in which it operates, becoming the local partner of choice in these regions with a focus on assisting in the areas of socio-economic development (SED), as well as enterprise and supplier development (ESD).

    Masana’s SED strategy is aimed beyond the compliance treadmill and mindset, with more focus on a positive sustainable difference. All components of Masana’s SED programmes are aimed at reflecting the firm’s values and corporate culture. The SED guidelines drive the various activities/programmes while aligning them with the company’s key business strategies. The social responsibility projects are aimed at promoting employee involvement as well as collaboration with customers and other stakeholders for the benefit of the designated South African communities.

    Masana is committed to the promotion of human capital development via structured learning and development programmes. The company recognises that developing young people’s knowledge and skills through education and training in areas of value will improve their chances of employability and entrepreneurship, allowing them to participate effectively in the economy.

    Masana’s goals regarding ESD are to:

    • Contribute to economic growth, employment creation, skills development and BEE transformation
    • Develop local black-owned, black women-owned and black youth-owned exempted micro-enterprises (less than ZAR10 million turnover) and qualifying small enterprises (ZAR10 million to ZAR50 million turnover), enabling them to supply Masana and/or its customers with high-quality and/or competitive products and services
    • Improve the quality, efficiency and cost- effectiveness of the services provided by Masana as a result of its obtaining more competitive services from suppliers
    • Comply with health, security, and environmental requirements.

    On the ground
    ‘Many of our initiatives focus on the vulnerable in our society, which includes educational facilities for children, skills development centres and hospitals,’ says Masana MD Morena Sithole. ‘Masana personnel are profoundly aware of our responsibility to not only highlight the difficulties of the vulnerable, but also to take effective and visible steps to change this.’

    He notes that Masana is committed to education, with the Masana bursary scheme sponsoring 10 students at the University of Limpopo. ‘These students are from communities in Limpopo and studying in the faculties of engineering and finance.’

    Sithole adds that the company is ’invested in the humanity of each region Masana works in, so we see this as an extension of our own culture of giving and ensuring suppliers in the area are engaged in the supply chain – making sure our money goes to the community in more ways than one’.

    My Maths Buddy in the community
    With the company committed to the overall upliftment of the communities it serves, Sithole explains that education is one of the key areas it focuses on, given its importance to South Africa’s future.‘When presented with the opportunity to invest in the My Maths Buddy initiative, Masana did so on the basis of our ongoing support of an educated nation,’ he says.

    An initiative of the South African Mathematics Foundation, the My Maths Buddy 1Book, 1Learner campaign aims to ‘rapidly and significantly raise the standards of mathematics in our schools and educational organisations to a level all South Africans can be proud of’, according to Paul Sondergaard, the 1Book 1Learner project consultant.

    Technical skills need numbers
    Designed to support both teachers and learners, the 1Book 1Learner campaign appealed to Masana’s deep understanding of the need for mathematical competence where technical skills are required.

    Noting that in excess of 14 000 learners from Grades 4–12 and more than 3 500 teachers have benefited from this project throughout South Africa since 2014, Masana was also encouraged by the measurement and evaluation of teachers and learners after they had completed the programme.

    ‘It’s important to us that we see the results of our input. Masana’s aim is not merely to donate, but to ensure our participation in CSI initiatives reach the people we know will have a better future for our input. It enables us to ensure we are looking out for the communities in which we operate and paying the goodwill forward in the form of an education that will see the youth participating in the local and even global economy,’ says Sithole.

    ‘Education can take a child from an underprivileged community and produce a community or business leader who, in turn, can continue the cycle of change and upliftment. It’s that powerful.’

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